2D Barcodes

Barcodes are evolving. By 2027, all retailers are expected to have the capability to scan 2D barcodes at their checkouts. The retail industry is moving away from conventional linear EAN or UPC barcodes that have been in use since the 1970s.

Transitioning to 2D barcodes is straightforward. We can quickly generate your 2D barcodes using the barcode number (EAN or UPC) already assigned to your product. This number, known as the Global Trade Item Number (GTIN), is essential as it is embedded within the 2D barcode. For a detailed understanding of GTIN, watch our brief video explainer.

If your product does not yet have a GTIN (barcode), please obtain a GTIN here first.

IBN scan to learn how 2D barcodes work

One Code, Endless Opportunities

2D barcodes use a digital link embedded within a compact QR code, significantly reducing printing costs while enhancing customer interaction through detailed product insights.

These advanced barcodes go beyond traditional capabilities, serving as portals to multimedia content. They connect customers with videos, websites, and enriched product details. Scanning a 2D barcode with a smartphone provides instant access to a wealth of information, including allergens, nutritional facts, recycling protocols, and sustainability efforts—all through the innovative 2D digital link.

The versatility of 2D barcodes is a game-changer for retail environments. They streamline processes from point-of-sale transactions to inventory management and simplify complex tasks such as product recalls and supply chain logistics. This technology enables consumers to gain deep insights into products and brands, paving the way for more streamlined, information-rich packaging. Say goodbye to cluttered packaging!

Vivafizz comparison

What’s the Difference?

Traditional linear barcodes, whether EAN or UPC, encode only the GTIN (the 12 or 13-digit barcode number).

In contrast, when a 2D barcode is scanned at the Point of Sale (POS), it functions like a traditional barcode but offers much more when accessed by a smartphone. It becomes a gateway to detailed product information or a custom brand webpage. The 2D code can link consumers to not only basic product details but also a wide range of online resources and rich content, thereby enriching the consumer experience.

To fully understand the benefits and applications of 2D barcodes, watch our informative videos.

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Free Trial

Through our sister company, IBN Link, we are now offering a free trial of 2D barcodes. Start your FREE 30-day trial today and get your first 2D barcode on your products. Simply enter your product’s 12 or 13-digit GTIN. No credit card is required.

More Information

For more information, please check out these blog articles: