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How to Get a Barcode for Your Product

Retail barcode numbers can be purchased on our Retail Barcodes page, where you can choose either EAN-13 or UPC-A barcodes. UPC-A codes are primarily used in the USA and Canada. EAN-13 barcodes are the preferred format of retail barcode in the rest of the world. For an overview, see An Introduction to Retail Barcodes.

What’s Included in Your Barcode Package?

With a standard retail barcode package, we’ll email you:

  • A unique EAN-13 or UPC-A barcode number
  • A guarantee certificate
  • Barcode images in four formats: JPEG, PDF, PNG, and SVG
  • Optional Barcode Registration

Simply add the barcode image to your product packaging. Once the product reaches a retailer, they’ll scan it into their system with the relevant details. From then on, the barcode links automatically to your product information at checkout.

Barcode Size and Placement

The standard retail barcode size is 37.29 x 25.93 mm, but it can be reduced to 80% of this size (approximately 30 x 20 mm) without affecting scanning. However, some retailers require the barcode to meet standard dimensions, so keeping it close to the original size is recommended. Full specifications are available here.

Additional Services

1. Barcode Registration

This optional service enhances your product’s online profile, increasing its visibility in barcode scanning apps.

2. Barcode Labels

We provide high-quality, scannable printed barcode labels that can be manually applied to products.

3. ITF-14 Carton Codes

For outer cartons, these codes are based on your EAN-13 barcode and are required by some retailers for cartons containing multiple items.

4. Barcode Verification

This scanning test ensures your barcode meets retailer standards for readability.

5. ISBN and ISSN Barcodes

ISBN and ISSN codes are specifically for books and magazines.

6. QR Codes

QR codes link directly to websites or product pages, providing easy access to additional information for consumers.

7. Code 128 and Code 39 Barcodes

These sequential barcodes are commonly used for asset tracking.

8. GLN Numbers

Some retailers require a Global Location Number (GLN) for product acceptance.